Tokushima Awa Uiro

Awa uiro steams rice flour, azuki and sugar into Tokushima's dense, chewy reddish-brown cake. Azuki is blended through the batter rather than used only as a filling. Its materials and...

Tokushima Awa Uiro
Illustration showing the defining features of the food.

At a glance

NameTokushima Awa Uiro (Awa Uiro)
PrefectureTokushima
RegionShikoku
TypeDense steamed rice-flour and azuki cake with a chewy bite

What is it?

Awa uiro steams rice flour, azuki and sugar into Tokushima's dense, chewy reddish-brown cake. Azuki is blended through the batter rather than used only as a filling.

Its materials and texture differ from multicolored Nagoya uiro and many Yamaguchi uiro made with warabi starch. Chestnut or Naruto-kintoki sweet potato are product variants, not mandatory ingredients.

History and local context

Tokushima City's official tourism site connects the sweet to local sugar production about two centuries ago and to the old-calendar March 3 festival. Rice flour, azuki and sugar are the core.

Calling it one of Japan's three great uiro is a tourism and confectionery convention rather than an official national ranking.

How to enjoy it

Cut a thin piece, let it lose some refrigerator chill and pair its azuki aroma and rice-flour elasticity with green tea.

This moist sweet may harden in refrigeration. Follow the maker's room-temperature, after-opening and expiry directions, and discard any moldy portion rather than trimming it.

Availability varies by maker, season, and destination.

Sources and further reading

Frequently asked questions

Where is Tokushima Awa Uiro from?

It is associated with Tokushima, in the Shikoku region of Japan.

What kind of food is Tokushima Awa Uiro?

This guide classifies it as dense steamed rice-flour and azuki cake with a chewy bite. See the overview for its defining ingredients and texture.

Can I order Tokushima Awa Uiro online?

Use the Rakuten Japan search link on this page. Confirm the maker, ingredients, storage requirements, and international shipping before ordering.

Order from Japan

Search Rakuten Japan using the original Japanese food name. Search results and product pages may be available only in Japanese.

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