Sendai Hasekura-yaki

Hasekura-yaki is Fujiya Senshu's round Sendai confection: a crumbly baked dough made with butter and egg encloses white-bean paste containing chopped walnuts. A wooden mold raises the...

Sendai Hasekura-yaki
Illustration based on a verified product photograph from an official or authorized source.

At a glance

NameSendai Hasekura-yaki (Hasekura-yaki)
PrefectureMiyagi
RegionHokkaido & Tohoku
TypeTrademarked walnut white-bean pastry

What is it?

Hasekura-yaki is Fujiya Senshu's round Sendai confection: a crumbly baked dough made with butter and egg encloses white-bean paste containing chopped walnuts. A wooden mold raises the product name on its pale golden surface.

It is a trademarked product, not a generic class of sweet. Pairing Japanese white-bean paste with Western-style butter dough is central to its identity.

History and local context

The maker says founder Chosei Sato began confectionery production in 1954 and completed Hasekura-yaki in 1958. Demand became so strong that in 1963 the shop narrowed production to this single confection in order to protect quality.

It is named for Hasekura Tsunenaga, leader of the Keicho Embassy sent by Date Masamune. The historical reference to exchange between East and West echoes the confection's combination of Japanese and Western techniques.

How to enjoy it

At room temperature, compare the butter aroma and crumbly skin with the mild white-bean paste and pieces of walnut. It works with sencha, coffee, or black tea.

Buy from Fujiya Senshu shops, its official online store, or an authorized Miyagi seller, checking production date and shelf life. The maker lists milk, wheat, egg, and walnut allergens.

This is a branded commercial confection; compare the maker and authorized seller when purchasing.

Sources and further reading

Frequently asked questions

Where is Sendai Hasekura-yaki from?

It is associated with Miyagi, in the Hokkaido & Tohoku region of Japan.

What kind of food is Sendai Hasekura-yaki?

This guide classifies it as trademarked walnut white-bean pastry. See the overview for its defining ingredients and texture.

Can I order Sendai Hasekura-yaki online?

Use the Rakuten Japan search link on this page. Confirm the maker, ingredients, storage requirements, and international shipping before ordering.

Order from Japan

Search Rakuten Japan using the original Japanese food name. Search results and product pages may be available only in Japanese.

This section contains an advertising affiliate link to Rakuten Japan.